I received a message last weekend with the subject “Er is iemand die van je houdt” (‘There is someone that loves you’). Of course I was curious, it was valentines day so who wouldn’t!

Unfortunatly for me, it wasn’t what I was hoping for:

A marketing ploy, yes…., but in this case, a nice one. A group of 25 Dutch Business Partners has come together to start their own marketing campaign for creating a positive vibe around Lotus products. “Is that really necessary?” Well frankly, yes. Marketing unfortunatly isn’t one of IBM focus points here in the Netherlands so it could do with some extra support.

Thus came they idea of doing a campaign, supported by IBM but led by the Bussiness Partner community. I love it! Not only because of the very strong theme “Lotus Loves People”

but mostly as it shows how the Lotus community here in The Netherlands is really committed to the Lotus brand and that by working together they can really accomplish something.

So ok, it wasn’t the Valentine I hoped for but still I found it a really nice gesture to get. Let’s hope it does the same for all those executives and decision makers out there that are thinking of buying Lotus products!