Connecting to Connect: Andrew Grill – shifting from Social Media to Social Business

Andrew Grill moved from social influencer statistics in the Social Media realm and being the CEO of KRED to focusing on adoption of Social Business in his new role at IBM Interactive. He made time on Wednesday  between his sessions, meetings and panels to talk about social analytics, how Social Business is the next step after Social Media, his role within IBM and the conference at large.

Download link – MP3

Andrew Grill: BlogTwitter

Social Business Engagement Center for IBM Connect


Screenprint of Social Business Engagement Center during the last day of the conference