Two weeks ago I was at SocialNow conference in Lisbon and was honored to have a short session on ‘social analytics’. The conference has quite a unique setup in that it is completely based around a fictitious company called Cablinc which is thinking of implementing an Enterprise Social Network. All speakers address the conference as if they are presenting to the company trying to either instill knowledge as a ‘consultant’ or get them to buy their product as ‘vendor’. Several speakers and vendors are invited around various topics and they are provided with information about the Cablink company as well as specific use cases they could use in their presentation.
As this is quite a different approach to what I would normally do I decided to really go ‘analytics’ on this challenge of talking social analytics as one of the ‘Consultants’ and build Cablinc a dashboard around the theme “What does Cablincs current usage of mail & file storage facilities say about the need for implementation of an ESN?“…
