Slide deck for my session on Social Analytics at Think2019 in San Francisco on February 14th 2019.
Slide deck for my session on Social Analytics at Think2019 in San Francisco on February 14th 2019.
It has been a while since I blogged. And frankly, not just blogging has been a bit on the low side, all my social media presence has. It’s due to all that is been going on in the last few months in the world and that has me and I guess many others too reeling and trying to make sense of it all.
During ICONUK last week (15-16 September 2016) I did a session on “IBM Connections Adoption Worst Practices“. Slides for this session are available on my slideshare and here:
Regardless if you’ve implemented IBM Connections, are considering it or in the middle of the planning stages – there are wrong (and right) turns to take at every step. Join Femke to learn about misconceptions and tribulations others have faced while striving to become a socially enabled company. Hear about real World examples and often funny anecdotes from the trenches of adoption to show you how NOT to do it and giving you tips on how to do it better along the way.
Walk away with a grasp on what to focus on to make a success out of your IBM Connections environment.
On Tuesday Jan 27th 2015 my coworker Sasja Beerendonk and I had the privilege to present at IBM ConnectED in Orlando, FL on our favorite topic of Social Business. Below is the session abstract & slide deck for those interested.
BP202: Beyond Theory: Trials and Tribulations in Becoming a Successful Social Business
There are many theories and ideas around “how to become a social business” but what really does or doesn’t work? We wanted to know, and instead of just going blindly with the theory, we did the opposite and interviewed 32 companies in various stages of their journey to becoming a social business. Not just asking them about the big wins, but also talking about the struggles and small successes that really made the difference for them. Taking these experiences and real life examples of companies the likes of Dutch Railways, DAF, Saxion, Forbo Eurocol and Bavaria, and aligning them to the various theoretically relevant concepts, we were able to come up with some interesting concepts. In this session, we will take you through these concepts and theories and, using the examples provided by the companies, show you how these can help you identify the successes and avoid the pitfalls in becoming a social business.
For a while now I’ve been working on various posts on the topic of “Folders versus Tags” and why there is no such comparison really… This is a topic that is often hotly debated among people involved with social business and definitely close to my heart. The problem is, none of those posts ever saw the daylight as they became too long, too complicated and simply said: boring. There is a lot to say about this topic but most of all a lot of explaining. therefore I tried something different. I hope this infographic will help explain some of the specifics of each of the options and why comparing them isn’t always possible. Have fun!
Click on the image to see a full version preview
Monday morning someone in my network tweeted a link to a site called “#UncoverPhilips“. A promotion by the large multinational we all know quite well to get some social buzz around their new logo that they are announcing today (Nov 13th 2013). The site was quite simple and showed a gray image hiding the new logo. Users could uncover a pixel of the image and so uncover the logo before it’s actual launch. Catch: you had to do so by signing in with your Twitter or Facebook account, effectively allowing them to access your data and post on your behalf.
Ok, not very shocking or innovative. This is done all the time and plays into peoples inert sense of curiosity. The Terms & Conditions even seem quite reasonable:
“4. Participants agree and confirm that …. can collect their personal information during the Promotion, for the purpose of this promotion. The personal information includes the individual name, the individual’s profile photo, and email address.”
Ok so they get your name, photo and email… Mmm…
“6. ….will not use participants’ personal information for other purposes <….> All the personal information and the webserver will be deleted after 30 days after the end of the promotion.”
Ok, not too bad. so why do they want me to sign in then?
“5. Participants agree that their names and profile photo can be displayed on <the site> in association with the Promotion during the Promotion.”
“13. You agree that <….> may provide you with notices by email, or postings on Facebook once the image is uncovered.”
Ok, so they get to use my name and picture to endorse their brand AND they get to broadcast that to my social network by posting on my Facebook stream. Again, not too shocking, this is done all the time. But…
“what do I get?“
Yeah and that’s where it gets interesting to me as there seems to be no added value in it for me, other then to be able to uncover 1 pixel of a 50.000 pixel image. There is no prizes to be won, no secrets to be gained other then a 1/50.000th sneak peak of a logo they are uncovering anyway… And that is what intrigues me! Apparently someone thought enough people would be motivated to participate solely for that so I couldn’t help but follow how this would evolve.
Now ok, does this mean it is a success or not? I’m no Marketing expert but three hours before the deadline only 26% of the picture is uncovered… You might call that a failure but I have no clue what their goal was…. 13000+ people have done it. Let’s say that on average everyone of those has about 100-500 followers on Facebook and that an average post on Facebook reaches about 1/3 of your followers. Also factor in the multitude of people that visited the site based on tweets, links and posts who opted (like me) not to participate but have in the process learned about the new logo… That’s still an impressive reach without having to pay for it (other then to create this site).
I can’t help wonder though what the difference would have been had there been any prizes involved… Would the number of people participating be higher? Did the fact that apart from the curiosity factor there was no real incentive and the fact that most of the actual logo is concentrated in the center of the area (which was uncovered first) influence the results?
Sometimes Marketing can be really intriguing!
BLUG 2013 Leuven (delivered March 22nd 2013)
PDF version for those who prefer that over slideshare: blug2013-Social document mgt
IBM outdid itself this time by announcing the release of IBM Connections 4.5 and the new Connections Content Manager for March 29th 2013. Only 2 months after first presenting it at IBM Connect.
On top of the great new features IBM Connections 4.5 offers, Connections Content Manager will additionally offer document management functionality like checkin-checkout, nested folders, versioning & draft control as well as integrated access security to organize and control content within the IBM Connections communities. A great addition to an already great platform! To see why this could be important to you check out a blog about the new functionalities I did a few weeks back based on the announcements at IBM Connect. It should give you an indication of what to expect.
For those interested in seeing what all this will entail there will be a webcast about IBM’s social business platform hosted by IBM tomorrow (March 13th) where both IBM Notes Social 9 Edition as well as IBM Connections 4.5 & Connections Content Manager will take center stage. Don’t wait too long and register now, this is one you don’t want to miss!
People who know me know that I have two soft spots. One for for everything relating to Document Management, another for Social Business. Managing information and document collaboration are topics that have been my focus for years so I’m really happy I’ll be getting to speak about this during my session “Taxonomy Versus Folksonomy: Document Management in a Social Age” at IBM Connect 2013 this year.
BP303: Taxonomy Versus Folksonomy: Document Management in a Social Age “With the rise of social business and platforms like IBM Connections, many companies are re-evaluating their document strategies. Ideals of employee-driven sharing, tagging and folksonomies are desired, but is all documentation really suited for the freedom of ‘social’, or do some types require more structure, process and control? If so, how do you determine this and integrate it with your social ambitions? This session will cover the principles of document management and social file-sharing. You’ll learn how concepts like versioning, meta-data, retention, record and lifecycle management are important to you. We’ll show you how to identify key requirements for document management within your organization and teach you how to strategically plan your way forward.” Wed 30 Jan 04:14 PM – 05:15 PM, Swan SW 1-2
If you are, like me, interested in Document Management and ECM integration in Social Business then here’s a few other sessions you might be interested in too:
To see details on these and all other sessions please visit the IBM Connect 2013 Session preview tool. I look forward to seeing you at IBM Connect!
During my opening at Social Connections in Amsterdam on November 30th a few weeks back I tried to make a link between how the Dutch culture of ‘Consensus decision making’ that was formed by hundreds of years of fighting together against the rising water levels and social business relate to each other.
Water to The Netherlands traditionally is both a blessing (as it gives us opportunities for trade and access to the rest of the world) as well as a curse (as it is a constant threat with 1/3 of the country being below sea level). It forces us to constantly reinvent ourselves and our environment and forces us to work together on all levels. It has shaped the way we do business, do politics and live together and resulted in a flat hierarchy system focused on collaborating for a common goal with strong ties outwards. Which is underwritten by this report by DHL on the global state of connectedness where The Netherlands is ranked first out of 140 nations.
So does that make The Netherlands better at ‘social’?
I think it certainly helps as social business thrives in flat hierarchy systems and collaborative environments… but what do you think? Does national/regional culture help or not and if so, what aspects of your culture do you see that play a role in how Social Business is taking off (or not!)?