It has been a while since I blogged. And frankly, not just blogging has been a bit on the low side, all my social media presence has. It’s due to all that is been going on in the last few months in the world and that has me and I guess many others too reeling and trying to make sense of it all.
Ok, I admit, this one was a long time in coming but it’s finally here! The next video in my little series on IBM Connections usage questions. This time it’s all about files and especially about the difference between :
- Attachments vs Files
- Personal vs Community files
I hope it helps explain a little what the difference is between them and how to use each. Good luck!
During ICONUK last week (15-16 September 2016) I did a session on “IBM Connections Adoption Worst Practices“. Slides for this session are available on my slideshare and here:
Regardless if you’ve implemented IBM Connections, are considering it or in the middle of the planning stages – there are wrong (and right) turns to take at every step. Join Femke to learn about misconceptions and tribulations others have faced while striving to become a socially enabled company. Hear about real World examples and often funny anecdotes from the trenches of adoption to show you how NOT to do it and giving you tips on how to do it better along the way.
Walk away with a grasp on what to focus on to make a success out of your IBM Connections environment.
Another video blog on IBM Connections, this time about Searching. Have fun!
I often get asked about things in IBM Connections that need some explaining. One of them is the value of using the Like button in IBM Connections and whether people really should use it in a corporate environment. Let me be clear: You should! But in stead of writing another blog on why I decided to do it a little different this time and try my luck on explaining it in a video. I hope this will help!
I’ll try to do a few more like these over the coming weeks and in case you guys have questions you would like to get an answer to in regards of IBM Connections functionality let me know! who knows, I might do that one next then 🙂
Bringing it together
At one of my customers a user complained about the fact that every time he opened a publicly shared file it would automatically ‘follow’ that file. This meant that every subsequent ‘like’, change or comment to that file would show up in his timeline. Of course he could ‘unfollow’ the file but found it irritating that it would follow it at all without him making that conscious decision.
After testing and a little digging by our admins it turns out that indeed this is the default behavior for IBM Connections and can be managed by changing a setting in the files-config.xml:
<emailNotification> <addOnMediaDownload enabled="true"/> </emailNotification>
So no big deal but we did have a bit of a discussion as to why this setting is there in the first place and if it is logical. Yes, there is a case to make for auto-follow as that will ensure you keep track of subsequent changes to that file. After all, a publicly shared file that you don’t follow or isn’t in a community that you follow is sometimes hard to track but at the same time it can be quite annoying. In an environment with thousands of users and where public files are shared and mentioned in other sources like the intranet, auto-following a file simply because you opened it once, can cause lots of updates in your activity stream by other people ‘liking’, commenting or editing the file. Information you might not be interested in at all as you only just wanted to read it that once.
To be honest, I think this is one of those settings that can be interpreted either way. The bigger discussion now is do we disable it? This user clearly finds it annoying but what about all those other users? Do they want to auto-follow or not? The setting is org-wide so any change will influence all. You can’t just change the default behavior of a system used by thousands of users without annoying at least some. I guess this is something that will have to be decided by the the business.
So what do you think: Is auto-follow indeed the logical behavior or not in a Enterprise Social Network and how does your organization handle it?
On Tuesday Jan 27th 2015 my coworker Sasja Beerendonk and I had the privilege to present at IBM ConnectED in Orlando, FL on our favorite topic of Social Business. Below is the session abstract & slide deck for those interested.
BP202: Beyond Theory: Trials and Tribulations in Becoming a Successful Social Business
There are many theories and ideas around “how to become a social business” but what really does or doesn’t work? We wanted to know, and instead of just going blindly with the theory, we did the opposite and interviewed 32 companies in various stages of their journey to becoming a social business. Not just asking them about the big wins, but also talking about the struggles and small successes that really made the difference for them. Taking these experiences and real life examples of companies the likes of Dutch Railways, DAF, Saxion, Forbo Eurocol and Bavaria, and aligning them to the various theoretically relevant concepts, we were able to come up with some interesting concepts. In this session, we will take you through these concepts and theories and, using the examples provided by the companies, show you how these can help you identify the successes and avoid the pitfalls in becoming a social business.
For a while now I’ve been working on various posts on the topic of “Folders versus Tags” and why there is no such comparison really… This is a topic that is often hotly debated among people involved with social business and definitely close to my heart. The problem is, none of those posts ever saw the daylight as they became too long, too complicated and simply said: boring. There is a lot to say about this topic but most of all a lot of explaining. therefore I tried something different. I hope this infographic will help explain some of the specifics of each of the options and why comparing them isn’t always possible. Have fun!
Click on the image to see a full version preview
Monday morning someone in my network tweeted a link to a site called “#UncoverPhilips“. A promotion by the large multinational we all know quite well to get some social buzz around their new logo that they are announcing today (Nov 13th 2013). The site was quite simple and showed a gray image hiding the new logo. Users could uncover a pixel of the image and so uncover the logo before it’s actual launch. Catch: you had to do so by signing in with your Twitter or Facebook account, effectively allowing them to access your data and post on your behalf.
Ok, not very shocking or innovative. This is done all the time and plays into peoples inert sense of curiosity. The Terms & Conditions even seem quite reasonable:
“4. Participants agree and confirm that …. can collect their personal information during the Promotion, for the purpose of this promotion. The personal information includes the individual name, the individual’s profile photo, and email address.”
Ok so they get your name, photo and email… Mmm…
“6. ….will not use participants’ personal information for other purposes <….> All the personal information and the webserver will be deleted after 30 days after the end of the promotion.”
Ok, not too bad. so why do they want me to sign in then?
“5. Participants agree that their names and profile photo can be displayed on <the site> in association with the Promotion during the Promotion.”
“13. You agree that <….> may provide you with notices by email, or postings on Facebook once the image is uncovered.”
Ok, so they get to use my name and picture to endorse their brand AND they get to broadcast that to my social network by posting on my Facebook stream. Again, not too shocking, this is done all the time. But…
“what do I get?“
Yeah and that’s where it gets interesting to me as there seems to be no added value in it for me, other then to be able to uncover 1 pixel of a 50.000 pixel image. There is no prizes to be won, no secrets to be gained other then a 1/50.000th sneak peak of a logo they are uncovering anyway… And that is what intrigues me! Apparently someone thought enough people would be motivated to participate solely for that so I couldn’t help but follow how this would evolve.
Now ok, does this mean it is a success or not? I’m no Marketing expert but three hours before the deadline only 26% of the picture is uncovered… You might call that a failure but I have no clue what their goal was…. 13000+ people have done it. Let’s say that on average everyone of those has about 100-500 followers on Facebook and that an average post on Facebook reaches about 1/3 of your followers. Also factor in the multitude of people that visited the site based on tweets, links and posts who opted (like me) not to participate but have in the process learned about the new logo… That’s still an impressive reach without having to pay for it (other then to create this site).
I can’t help wonder though what the difference would have been had there been any prizes involved… Would the number of people participating be higher? Did the fact that apart from the curiosity factor there was no real incentive and the fact that most of the actual logo is concentrated in the center of the area (which was uncovered first) influence the results?
Sometimes Marketing can be really intriguing!